Author: James Kindred

A call for authenticity from an AuDHD perspective — why real, human connection matters more than ever, and why brands should stop performing and start feeling.

Ideas are worthless until you act on them. This post explores why action matters more than inspiration — and how brand strategy can help turn a spark of an idea into something real, believable, and worth building.

Is it time to re-brand? Most of the time, probably not. Let's explore the difference between re-branding and evolving your existing brand.

Explore how problem-solving thrives in quiet spaces, allowing creativity to flourish in the times we pause and reflect.

Explore the concept of workplace neurodiversity and its impact on mental health at our upcoming event with Suffolk Mind.

Understand Thinking as a way to embrace the neutral moments in life, allowing experiences to simply be.

Generative AI mirrors past leaps like the printing press and desktop publishing, opening creative access while challenging brands to maintain consistency, and purpose in an age of instant creation.

Community isn’t a tactic — it’s your brand’s backbone. Learn how to build genuine belonging around purpose, not product.

Divergent thinking turns tangents into brand advantage. Learn how sideways leaps spark originality and stronger strategies.

Volunteering grounds me as someone with AuDHD, supports local causes in Ipswich, and proves change happens when we show up.

Distinction matters. Having Autism brings one set of challenges and strengths. ADHD brings another. My talks on lived experience can help.

Now my Autism is under control, it's time to focus on the Tasmanian Devil in the room: my ADHD - which has become louder recently.

When I was young, I asked “why?” a lot.Not to be difficult. Not to be defiant. Just… because I genuinely didn’t understand why we did things the way we did.

After writing about how I see effectiveness as more valuable than productivity, I’ve been thinking about the other side of the same coin: rest.

Humans aren’t productive units. We’re complex, creative, messy, inconsistent, and often brilliant in ways that can’t be plotted neatly on a Gantt chart.

To say AI has dominated headlines and the concerns of people who like to use their genetically inherited human brains for a living is an understatement.

Executive function can be a real challenge for me. My ADHD wants variety, novelty and shiny, my Autism demands consistency, order and regularity.

I've been doing a real deep dive into tartan in the last couple of weeks in preparation for a new brand I'm working on for a client.

While the machines and the tech bros fight over the homogenisation of data, humans still need to feel connected and appealed to.

I was diagnosed AuDHD (A double whammy of Autism & ADHD in 2023). How I think and who I am have evolved rapidly since then.

Moosend seems to be one of the viable alternatives to Mailchimp, which has since a continued decline in quality and hike in prices since Intuit.

As a graphic designer, my adventures often feel like I'm in an episode of "Ghostbusters", minus slime but with the mystery of disappearing clients.

As someone who is both Autistic and ADHD, I understand how overwhelming sensory overloads can be. They can strike suddenly and leave us needing immediate relief or a reliable escape plan.

Good news! I'm here to tell you creating a brand playbook is much simpler and more budget-friendly than you might expect.