Knowing Works: insight with people at its heart

Knowing Works emerges from the deep roots of Healthwatch Suffolk — an organisation widely respected for its person-centred ethos, credibility, and commitment to listening. Over the years, Healthwatch Suffolk became known not just as a statutory body, but as a trusted voice for lived experience and meaningful engagement.

As systems grew more complex and the need for co-produced insight expanded, it became clear there was an opportunity — and a responsibility — to evolve. Stakeholders told us they wanted something that could retain the strengths of Healthwatch Suffolk, but with greater independence, broader reach, and sharper focus.

“We’re not academic, but we bring valid insights through community reach and co-production — and we share results in ways people can connect with and use.”

This new venture builds on that foundation, bringing forward the values that made Healthwatch Suffolk successful — inclusivity, accessibility, equity, transparency, and kindness — while creating the space to act with more agility, adaptiveness, and innovation.

It exists to:

• Bridge the gap between statutory insight and community voice
• Expand impact across health, care, education, and beyond
• Deliver rigorous, reflective research without losing the human connection

While no longer operating under the Healthwatch banner, the heart of the work remains the same: to make systems better by involving the people who use them.

“Our motivation is always to include people in shaping projects and services that help them.”

This brand is the next chapter — more independent, more ambitious, but always grounded in the power of people’s experiences.

Knowing Works’ identity is built on a clear archetypal framework that reflects who it is, how it shows up, and the impact it intends to make.

The colour palette has been carefully selected to create a distinct and recognisable identity. Deep Green, the primary brand colour, doesn’t use tints. It should always be used in its solid form.

Tap a chip to copy its hex code.

So long as primary content remains legible, you can use the solid brand colours and their 60% tints to make up subtle gradients. Gradients should never be used as a colour for text.

This could be useful where you’re wanting to use a call-out on a page, or add some subtle definition to a section of content.

Alongside the core visual identity, a series of supporting patterns have been developed from the origins of the Knowing Works “K” symbol. These patterns draw inspiration from the curly bracket — a familiar mark in data functions — connecting the brand’s visual language back to its roots in knowledge, structure, and meaning.

These patterns are designed to add depth and texture to the brand system. They work best when used to break up solid colour fields, introduce moments of visual interest, and provide a sense of rhythm across materials.

To maintain balance, patterns should be applied with subtlety. They are most effective as tints or tonal layers, rather than bold or heavily contrasting treatments. Used in this way, they enhance rather than overpower, ensuring that the brand’s clarity and confidence remain front and centre.