--- title: 'RPS: three bars and a road surface' description: 'A logo, a two-colour palette and a pair of sub-brands for Road Planing Supplies, all built from one mark: three bars of road, with the top one on the move.' image: https://j-kindred.com/assets/img/james-kindred.jpg --- #### Case study # RPS: three bars and a road surface A logo, a two-colour palette and a pair of sub-brands for Road Planing Supplies, all built from one mark: three bars of road, with the top one on the move. Client[Road Planing Supplies](https://roadplaningsupplies.co.uk) Year2026 The workBrand IdentitySub-brand IdentitiesWebsite Design & Development ![Road Planing Supplies logo](https://j-kindred.com/assets/img/case-studies/rps/logo.svg) ## About Road Planing Supplies Road Planing Supplies (RPS) collects, recycles and supplies road planings and reclaimed asphalt for highway contractors, local authorities and civil engineering firms. It runs haulage, regulated waste facilities and a graded aggregates supply from sites in Hampshire and Somerset, working everywhere south of the Severn-Wash line. ## What comes off the road When a road is resurfaced, the old surface has to go somewhere. A planer mills it off, and what’s left is a lorry-load of _planings_: reclaimed asphalt that’s far too useful to throw away. That’s where Road Planing Supplies comes in. RPS collects planings from highways jobs, recycles them and supplies them back out as material someone else can build with. Haulage, waste management and graded aggregates, across the South and South West of England. It’s honest, heavy, practical work. The identity needed to be the same. ## Three bars ![The RPS mark three times over: two dark blue bars with a third bar above them, in green, then yellow, then teal](https://j-kindred.com/assets/img/case-studies/rps/mark.svg) _One mark, three top bars._ The mark is three bars, each with a slight curve, stacked like layers of road. Two sit together in Foundation Blue. The third sits above them in green, with a gap underneath. That gap is the idea. Is the top bar being laid? Lifted? Carried off to somewhere it’s needed more? > It’s a road surface being added, removed or transferred. RPS does all three. It’s a geometric shape, not a drawing of a lorry or a planer. So it stays readable on the side of a wagon, on a hi-vis vest and at the size of a favicon. And it doesn’t date the moment the fleet changes. ## Short name, long name The business is known as RPS on site and Road Planing Supplies on paper, so the logo comes both ways: the initials set big beside the mark, or the full name stacked in three lines to match the three bars. ![The Road Planing Supplies logo, with pink copies of the mark's bars above, below and to either side to show the clear space around it](https://j-kindred.com/assets/img/case-studies/rps/clear-space.svg) _The clear space around the logo is measured with the mark’s own bars._ The clear space around it is measured with the mark itself. One bar’s depth above and below, one on its side to the left and right. No rulers, no percentages, nothing to look up. ## Foundation and readiness Two colours do all the work. **Foundation Blue** is the base layer: a deep, slightly green blue for the two lower bars, the type and most backgrounds. **Readiness Green** is the bar on the move, and it’s the only place the eye is asked to go. 1. Brand ### Foundation Blue Pantone 7477 C CMYK86 29 21 67RGB36 76 90HEX#244C5A 2. ### Readiness Green Pantone 7481 C CMYK82 0 86 0RGB0 183 79HEX#00B74F 3. Sub-brands ### ReadyMix Yellow Pantone 7549 C RGB249 194 10HEX#F9C20A 4. ### Concrete Teal Pantone 7466 C RGB0 178 186HEX#00B2BA ## Room for more A mark made of layers is easy to extend. When RPS needed two sub-brands, ReadyMix and Concrete, nothing had to be redrawn. ![The RPS ReadyMix logo with a yellow top bar, beside the RPS Concrete logo with a teal top bar](https://j-kindred.com/assets/img/case-studies/rps/sub-brands.svg) _RPS ReadyMix and RPS Concrete: same bars, same blue, new top layer._ The two blue bars stay exactly where they are. The name goes under _RPS_, and the top bar changes colour: yellow for ReadyMix, teal for Concrete. Each one is recognisable on its own (useful when it’s on the side of a mixer). Park them next to each other and they’re obviously one family. And if a fourth name turns up, it needs a colour, not a redesign. ## Who’s behind this? ![Photo of James Kindred](https://j-kindred.com/assets/img/james-kindred.jpg) ### James Kindred Brand consultant, based in Ipswich and working globally I've spent over 25 years in brand strategy, design and technology. Most of my work helps businesses get clear on who they are, then builds the identity and the guidelines that keep them that way. If your brand could do with the same thinking — a story worth telling, a voice people recognise and an identity that holds together — let's talk it through. [Book a free call](https://calendly.com/jameskindred/lets-chat) ```json {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://j-kindred.com/"},{"@type":"ListItem","position":2,"name":"Case Studies","item":"https://j-kindred.com/case-studies/"},{"@type":"ListItem","position":3,"name":"Road Planing Supplies"}]} {"@context":"https://schema.org","@type":"CreativeWork","@id":"https://j-kindred.com/case-studies/rps/#case-study","name":"RPS: three bars and a road surface","description":"A logo, a two-colour palette and a pair of sub-brands for Road Planing Supplies, all built from one mark: three bars of road, with the top one on the move.","url":"https://j-kindred.com/case-studies/rps/","genre":"Brand identity case study","inLanguage":"en-GB","dateCreated":"2026","keywords":"Brand Identity, Website Design & Development, Merchandise Design","creator":{"@id":"https://j-kindred.com/#james-kindred"},"isPartOf":{"@type":"CollectionPage","name":"Case studies","url":"https://j-kindred.com/case-studies/"},"about":{"@type":"Organization","name":"Road Planing Supplies","url":"https://roadplaningsupplies.co.uk","description":"Road Planing Supplies (RPS) collects, recycles and supplies road planings and reclaimed asphalt for highway contractors, local authorities and civil engineering firms. 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