Let’s talk tartan.

I’ve been doing a real deep dive into tartan in the last couple of weeks in preparation for a new brand I’m working on for a client. The good news is that you get to read it all as well! You lucky sausage. Tartan is a symbol of identity and heritage that has survived centuries […]

The Age of Authenticity: Human-Centric Storytelling in Branding

While the machines and the tech bros fight over the homogenisation of data, humans still need to feel connected and appealed to.

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