Branding

A call for authenticity from an AuDHD perspective — why real, human connection matters more than ever, and why brands should stop performing and start feeling.

Ideas are worthless until you act on them. This post explores why action matters more than inspiration — and how brand strategy can help turn a spark of an idea into something real, believable, and worth building.

Is it time to re-brand? Most of the time, probably not. Let's explore the difference between re-branding and evolving your existing brand.

Generative AI mirrors past leaps like the printing press and desktop publishing, opening creative access while challenging brands to maintain consistency, and purpose in an age of instant creation.

Community isn’t a tactic — it’s your brand’s backbone. Learn how to build genuine belonging around purpose, not product.

Divergent thinking turns tangents into brand advantage. Learn how sideways leaps spark originality and stronger strategies.

Volunteering grounds me as someone with AuDHD, supports local causes in Ipswich, and proves change happens when we show up.

Now my Autism is under control, it's time to focus on the Tasmanian Devil in the room: my ADHD - which has become louder recently.

Humans aren’t productive units. We’re complex, creative, messy, inconsistent, and often brilliant in ways that can’t be plotted neatly on a Gantt chart.

I've been doing a real deep dive into tartan in the last couple of weeks in preparation for a new brand I'm working on for a client.

While the machines and the tech bros fight over the homogenisation of data, humans still need to feel connected and appealed to.