Kindred Studio - Monthly Roundup July 2026 A round-up of what I made, watched, read, listened to and noticed this month. (Edit this intro in Mailchimp before sending.) | Watching | Reading | Why brands are going custom with type Creative Boom · Abbey Bamford Studio DRAMA's Frankie Guzi makes the case that bespoke type has gone from luxury indulgence to strategic necessity — the glue holding a brand's voice together across apps, billboards, AR and packaging.... |
 | Stop ruining it Seth's Blog · Seth Godin Seth Godin borrows an insight from stereo-maker Paul McGowan: musicality isn't a feature you add to an amplifier, it's what's left when you stop ruining it. He runs the same logic through... |
 | Meet Sastre, a new typeface shaped by tailoring and nature Creative Review · Adam Woodward María Ramos of Spanish-Swedish foundry NM type releases Sastre — Spanish for 'tailor' — a text family drawn from the marks tailoring patterns leave on fabric in her parents' Galician workshop. Beatrice... |
 | How AI will rewire agency creativity The Drum · James Lawton-Hill APS Group's James Lawton-Hill argues the human-versus-AI framing is already out of date, and that the agencies pulling ahead aren't adopting tools so much as redesigning workflows — letting agentic systems absorb... |
 | Operator error Seth's Blog · Seth Godin Seth Godin names three flavours of operator error — products that let people do something they'll regret, interfaces that invite avoidable mistakes, and tools that amplify a user's impact before they're ready... |
 | The Age of Average Brands Branding Strategy · Alex Murrell Epoch strategy director Alex Murrell makes the case that brand identities, ads, taglines and even names (Syrn, Skylrk, Cécred) have all converged into interchangeable sameness — what Fast Company christened 'blanding'. He... |
 | The urgency paradox Seth's Blog · Seth Godin Vintage short-sharp Seth: the more we surrender to the urgency of the moment, the more urgency we manufacture for ourselves. The next minute is probably not the last minute — but treat... |
 | Why Brand Strategy And Business Strategy Must Be One Strategy Branding Strategy · Dr. Derrick Daye The Blake Project's Derrick Daye argues brand strategy shouldn't trail business strategy — it should help form it, because the most consequential brand decisions (markets, customers, pricing, portfolio) get made before anyone... |
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