Your monthly round-up from Kindred Studio — October 2026.

Kindred Studio - Monthly Roundup

October 2026

A round-up of what I made, watched, read, listened to and noticed this month. (Edit this intro in Mailchimp before sending.)

Watching

How Does TfL Work With Film & TV? | Transport for LondonHow Does TfL Work With Film & TV? | Transport for London

Transport for London

The Main Squeeze - "Have a Cigar" (Pink Floyd)The Main Squeeze - "Have a Cigar" (Pink Floyd)

MainSqueezeMusic

I Tested AI Cloning… and It’s Way Worse Than You Think!I Tested AI Cloning… and It’s Way Worse Than You Think!

Dave's Garage

Why Colour Matters | Lily Hammond | TEDxUniversity of SuffolkWhy Colour Matters | Lily Hammond | TEDxUniversity of Suffolk

TEDx Talks

This PHP vulnerability is a big dealThis PHP vulnerability is a big deal

General Musings with Kevin Powell

Sunshine: We Were WRONG About the EndingSunshine: We Were WRONG About the Ending

Thomas Thorogood

Ed Zitron: Microsoft Has $80 Billion Of AI Chips It Can't Plug InEd Zitron: Microsoft Has $80 Billion Of AI Chips It Can't Plug In

Market Talk with George Noble

Reading

'A Platform To Withstand Time': How Autotrader Is Building Confidence In Brand Building

Marketing Week · Emily Manock

Emily Manock talks to Autotrader's head of brand Roxanne Nedaj about 'It's time for Autotrader', a platform built with IMA to survive longer than one campaign cycle. The insight worth keeping is...

The Opposite Of Mass

Seth's Blog · Seth Godin

Godin's distinction this time is blunt rather than layered: the mass market is powerful but only slightly interested, while its opposite isn't a bigger market, it's special — people who've actively chosen...

Jessica Hische, Meta's Muse, and the Ethical Landmines of Design

The Dieline · Bill McCool

Bill McCool works through his own conflicted reaction to lettering artist Jessica Hische announcing — almost apologetically — that she'd designed the icon and logotype for Meta's agentic AI, Muse, her newsletter...

Go Behind the Scenes of Blackwing Pencils' Ode to Analog Creativity

Colossal · Kate Mothes

Kate Mothes goes behind the scenes of how Blackwing actually makes a pencil — graphite cores machined in Japan, individual pencils sandwiched between wood slats before being sliced into their signature hexagon,...

Why Is Food Packaging Starting to Look Like Toothpaste?

The Dieline · Chloe Cordover

Chloe Cordover on honey, peanut butter and chili paste moving into the aluminium tube — a format borrowed from toothpaste and artists' paint since 1841. The pitch is pure utility: no spoon,...

Derek&Eric's olive oil identity swaps Tuscan cliches for attitude and colour

Creative Boom · Tom May

Derek&Eric ditch the Tuscan hillside for Drzzl, Natalia Rudin's olive oil brand — a poured wordmark drawn with Studio Drama, leafy green against orange and yellow, and squeezy bottles instead of glass....

Swirls, beads and Art Nouveau roots: Emily Klaebe on type design as world building

It's Nice That · Paul Moore

Portland typographer Emily Klaebe treats a typeface as a small world, with type as "the ambassador of sentiments and culture". Kickdrum's lollipop-and-snail-shell swirls sit beside Missive Serif and its grid-built embroidery sibling...

Are marketers optimising themselves out of marketing?

Marketing Week · JP Castlin

JP Castlin traces 33 years from Peppers and Rogers' one-to-one dream to today's AI-driven optimisation, and argues metrics now lead strategy instead of informing it. Programmatic's 96–99% waste was tolerated because clicks,...

What freelance life taught me about my ADHD, burnout and what I need to make great work

It's Nice That · Andrew Bell

Andrew Bell walks from agency frustration through six years freelancing to an inattentive ADHD diagnosis in 2026. Visual timers, task apps and daily routines gave him external structure, and he now looks...

Foster + Partners completes floating addition above Bilbao Fine Arts Museum

designboom · Kat Barandy

Foster + Partners and Luis María Uriarte lift ‘Agravitas’ — roughly 6,000 square metres of galleries — 55 metres across tubular V-shaped columns above Bilbao's 1945 and 1970 museum buildings. Underneath, the...

Uniformity

Seth's Blog · Seth Godin

Seth Godin on why consistency earns a premium in products — phones, hotel rooms — but quietly kills creative work. "Excellent" as meeting spec is the wrong yardstick for art, where the...

NB Studio's Alan Dye on 29 years, starting again and why design needs more joy

Creative Boom · Katy Cowan

NB Studio — founded in 1997 by Alan Dye, Nick Finney and Ben Stott, around 50 D&AD pencils to its name — closed in June, and Dye reflects on starting again as...

Why It Doesn't Work: AI and the 'beige trap' of creativity

Marketing Week · Richard Shotton

Richard Shotton pulls together the evidence on AI and sameness: stories written with ChatGPT were 9–11% more similar to each other, and human-generated idea lists stayed the most diverse. The useful twist...

How Love And Money designed the identity and tiny typeface for Orchid

It's Nice That · Paul Moore

Love and Money builds the world around Orchid, the chord-led synth from Kevin Parker's Telepathic Instruments: a customised PP Editorial Neue wordmark with bleeding ligatures that feel like a note fading, plus...

Depop's Steve Dool on how to build a brand with a strong sense of self

It's Nice That · Rob Alderson

Depop's Steve Dool argues a brand is defined as much by what it skips as by what it says — the test is whether it has any right to speak in a...

Jonathan Knight's meditative series 'Exhale' invites us to slow down and practice noticing

Colossal · Kate Mothes

Knight's seascapes treat water as atmosphere — star-filled skies, fog, rain falling from a heavy cloud — and use long exposures to resist quick consumption in an age of instant and AI-generated...

David Rudnick on the "borderline impossible" process of designing a bespoke blackletter typeface for Arsenal

It's Nice That · Olivia Hingley

Four years, a hand-drawn three-weight blackletter, and "iteration 2,000 of the G". David Rudnick and Arsenal's Johnnie Campbell on Rocastle, a typeface named for the late David Rocastle, where almost every letter...

"Less bank, more life": Barkas gives Nigerian digital bank Kuda an identity with the pace of Lagos

It's Nice That · Ayla Angelos

Barkas builds Kuda's identity on "More Life", a phrase borrowed from Jamaican slang, with chunky geometric letterforms, a custom Naira sign and hand-drawn Lagos traffic scenes. Fintech branding that actually has a...

Sewell Killingstad on why making "art for art's sake" lands you the briefs you love

It's Nice That · Ellis Tree

A fake Coachella merch design for Clairo led to real merch work, and buttercups spotted on walks became the animated floral type for Olivia Rodrigo's Daisy Chain Fields festival. Baltimore designer Sewell...

Wildwood: The Exhibition reveals how Laika builds stop-motion worlds

Creative Review · Adam Woodward

A look inside the Design Museum's Laika show: 236 puppets, 49 animators, 2,775 shots and a life-sized golden eagle, all made by hand and then digitally scanned for the VFX pipeline. A...

Graphic design isn't dying. It's expanding

Fast Company · Nika Simovich Fisher

Jarrett Fuller on his book Graphic Designers After Graphic Design, which profiles practitioners such as Mindy Seu and Silvio Lorusso working across publishing, research and performance. His line that "every generation gets...

'Just because you can doesn't mean you should': Lloyds top marketer on implementing AI

Marketing Week · Katie Matthews

Lloyds ran AI videos of its black horse, then admitted they were "degrading our brand" and said it would never do it again. Suresh Balaji's line, "AI can raise the floor, but...

Less is More in Outdoor: The Design Rule for Ads that Actually Stand Out

System1

System1 borrows the 60/30/10 colour rule from interior design and tests it on outdoor ads: Jaffa Cakes' blue with a white accent scores 88% Fast Fluency, 28% above the UK average. Restraint,...

Creative Must Win: The Belief Behind RevThink's Tim Thompson

Motionographer · Carlos El Asmar

From a Kubrick screen test at seven to Imaginary Forces and seminary, Tim Thompson now coaches creative businesses through RevThink. His "mastery paradox" idea about AI-generated polish is the interesting part. Worth...

Listening

Sweet Leaf

Black Sabbath · 1971

Electric Funeral (Live)

Black Sabbath · 1991

Livin' On The Edge

Aerosmith · 1993

This Is the Thing

Fink · 2013

Colony of Birchmen

Mastodon · 2006

Bulls On Parade

Rage Against the Machine · 1996

Good Times Bad Times

Led Zeppelin · 1969

Free Fallin'

Tom Petty · 1989

Broke Down

Radio Moscow · 2009

Wishing Well

Maggie Bell · 1975

Influences

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