Kindred Studio - Monthly Roundup October 2026 A round-up of what I made, watched, read, listened to and noticed this month. (Edit this intro in Mailchimp before sending.) | Watching | Reading | The Opposite Of Mass Seth's Blog · Seth Godin Godin's distinction this time is blunt rather than layered: the mass market is powerful but only slightly interested, while its opposite isn't a bigger market, it's special — people who've actively chosen... |
 | Why Is Food Packaging Starting to Look Like Toothpaste? The Dieline · Chloe Cordover Chloe Cordover on honey, peanut butter and chili paste moving into the aluminium tube — a format borrowed from toothpaste and artists' paint since 1841. The pitch is pure utility: no spoon,... |
 | Are marketers optimising themselves out of marketing? Marketing Week · JP Castlin JP Castlin traces 33 years from Peppers and Rogers' one-to-one dream to today's AI-driven optimisation, and argues metrics now lead strategy instead of informing it. Programmatic's 96–99% waste was tolerated because clicks,... |
 | Uniformity Seth's Blog · Seth Godin Seth Godin on why consistency earns a premium in products — phones, hotel rooms — but quietly kills creative work. "Excellent" as meeting spec is the wrong yardstick for art, where the... |
 | Why It Doesn't Work: AI and the 'beige trap' of creativity Marketing Week · Richard Shotton Richard Shotton pulls together the evidence on AI and sameness: stories written with ChatGPT were 9–11% more similar to each other, and human-generated idea lists stayed the most diverse. The useful twist... |
 | Graphic design isn't dying. It's expanding Fast Company · Nika Simovich Fisher Jarrett Fuller on his book Graphic Designers After Graphic Design, which profiles practitioners such as Mindy Seu and Silvio Lorusso working across publishing, research and performance. His line that "every generation gets... |
 | Creative Must Win: The Belief Behind RevThink's Tim Thompson Motionographer · Carlos El Asmar From a Kubrick screen test at seven to Imaginary Forces and seminary, Tim Thompson now coaches creative businesses through RevThink. His "mastery paradox" idea about AI-generated polish is the interesting part. Worth... |
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