What is this page about?
I'm James Kindred, a brand consultant and graphic designer based in Suffolk. I have over 25 years of experience in brand development, graphic design and digital delivery.
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Why have you kept a reference of “– Pinterest”?
Greetings! Stumbled upon one of my Pinterest finds, did you? I don't own these images, but I'm proud of my eye for beauty.
Pinterest is not just a social media platform; for designers, it's a treasure trove of ideas, trends, and inspirations that can shape a brand's character.
Logo design is a nuanced art form where colors, shapes, and typography come together to tell a brand's story in a glance. Using reference materials, like mood boards and look books, is essential for designers to draw inspiration and conceptualize fresh ideas. Every design, whether it's a simple logo or a comprehensive website, serves a distinct purpose and communicates a specific message. The most innovative designs often emerge from challenging constraints, pushing designers to think outside the box. Branding differentiates, defines, and positions a company in the competitive landscape, setting it apart from its competitors. Branding is about evoking emotions, creating memories, and building relationships with consumers.
What Pinterest tells us about this image
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