My Recent Reading

I should read more, but here are some recent articles I've read and thought others might enjoy. Feel free to ask me on a free consultation call about how this sort of thing is powered. It can be really handy for curating and sharing content.

James Kindred
A Creative Consultant for Brands
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May 2025

20 May 25

23andMe and its user data will soon belong to a pharmaceutical giant

By Jess Weatherbed for The Verge

23andMe will keep offering customers its DNA testing services after being bought out of bankruptcy.

14 May 25

How Metal Objects Used to First be Made Out of Wood

By Rain Noe for www.core77.com

A lot of different trades powered the Industrial Revolution. As that movement motored into the 20th Century, a particularly crucial one was the patternmaker. When you hear “patternmaker” today you probably picture a seamstress and garments.

13 May 25

How curiosity rewires your brain for change

By for open.substack.com

A few years ago, I decided to retrain as a neuroscientist. It was a leap into the unknown — no roadmap, just a desire to grow. I chose to approach this time of change with curiosity, and I started a weekly newsletter to document what I learned. Suddenly, my doubts became fuel for discovery.

13 May 25

As Photo London turns 10, seven photographers tell us the story behind their portraits

By Orla Brennan for www.wallpaper.com

London’s biggest and best-loved photography fair is turning 10.

13 May 25

Meet LegoGPT, an AI model that creates custom Lego sets

By for Mashable

Researchers at Carnegie Mellon University have unveiled something delightfully geeky: LegoGPT, an AI model that builds Lego structures straight from text prompts. The study, published last Thursday, explains the mechanics in depth.

9 May 25

In Japan, Buses That Can Also Ride the Rails

By Rain Noe for www.core77.com

These strange-looking buses operate in rural Shikoku, Japan. They’re Toyota buses that have had an unusual proboscis added. The non-standard snout houses an extra axle fitted with steel wheels. Another of these axles, unseen, is tucked under the rear.

7 May 25

Now’s your chance to see Wes Anderson’s physical designs up close and personal

By Tom May for www.creativeboom.com

Love Wes Anderson, the visionary filmmaker known for his meticulously crafted visual style and distinctive storytelling? Then you’ll be excited to learn he’ll have his personal archives displayed for the first time in a landmark exhibition at London’s Design Museum later this year.

April 2025

26 April 25

Sinners’ cinematographer wants you to feel the Mississippi Delta’s vastness

By for The Verge

Though Ryan Coogler’s Sinners is crawling with vampires and steeped in supernatural mythology, the film’s monsters are far from the most magical thing about it. Those aspects of Sinners’ story are exciting, and they help illustrate many of its ideas about the US’ legacy of racism.

26 April 25

The Tobacco-Free Future of Phillip Morris With Marian Salzman

By Matt Britton for Adweek

In today’s business landscape, standing still is the fastest way to become irrelevant. Industries you’d never expect to change—like tobacco—are turning disruption into an art form.

21 April 25

Google Loses Ad Tech Monopoly Case

By Emma Roth for The Verge

A loss for Google.

16 April 25

Fashion’s New Obsession: Partnerships With Hospitality Brands

By for Skift

Glossy magazines and digital marketing can’t always deliver the connections that luxury brands want to foster with their top customers. Physical hospitality experiences are where we’re seeing the most creativity.

16 April 25

No One Cares: What We Can All Learn From Liquid Death’s UK Demise

By Emily Jeffrey-Barrett for Adweek

When news broke that Liquid Death had pulled out of the U.K., the marketing community flocked to LinkedIn with a collective “told you so!” The brand was “too disruptive,” they claimed. “They should have built it from the ground up!” “They didn’t understand the U.K. market!”

14 April 25

How brand sponsorship is being rewritten in 2025

By AMY HOUSTON for The Drum

Brands are turning to smaller creators for deeper, more trusted connections with their audiences. According to Paula Albuquerque, managing partner at Ykone UK, it’s not about replacing celebrity with micro; it’s about matching creator tiers to campaign goals.

14 April 25

From sacred to shared: Bath’s Trinity Church reopens as a creative coworking hub

By Abbey Bamford for www.creativeboom.com

A striking new chapter has begun for Bath’s Trinity Church, which has been brought to life as a creative coworking space. Once the beating heart of the city’s Afro-Caribbean community, the church had been left derelict since its closure in 2011.

10 April 25

Pharmacies’ green crosses turn red when blood supplies run low in Red Cross campaign

By AMY HOUSTON for The Drum

The campaign, ‘Green Cross, Red Cross,’ aims to repurpose this familiar symbol, transforming it into a powerful new media platform to help prevent critical blood shortages.

10 April 25

Designed, Designy or Well-designed?

By for seths.blog

If we create something with purpose, we’ve designed it. It’s not an accident. An axe handle is designed, and so is a symphony. Some things, though are designy. The designer’s fingerprints are all over it.

6 April 25

Josephine Baker: the superstar turned spy who fought the Nazis and for civil rights

By Jon Henley for The Guardian

She was, according to US wartime counter-intelligence officer Lt Paul Jensen, “our No 1 contact in French Morocco”, supporting the allied mission “at great risk to her own life – and I mean that literally. We would have been quite helpless without her.”

4 April 25

Dominant Brands Wield The Power Of Trust

By for brandingstrategyinsider.com

I’ve been reading about soft power a lot lately. Soft power…. It’s a term we typically associate with nations—with their ability to influence, attract and persuade without coercion.

3 April 25

OpenAI’s ‘unethical’ stance on Studio Ghibli could lead brands to ‘reject’ gen AI

By Tom Banks for The Drum

It’s worth bearing this in mind as we recall how last week, following ChatGPT’s 4o image generation update, it was let loose on the world and a trend quickly emerged. Users began creating images in the style of Studio Ghibli’s animated characters.

March 2025

31 March 25

Seth Godin to CMOs: ‘Everything that touches the market is on you’

By Cameron Clarke for The Drum

That much is obvious at the WFA’s Global Marketer Week in Brussels, where Godin has just addressed an audience so vast that the WFA’s own president, David Wheldon, a former Coke marketer hardly prone to being starstruck, was willing to stand behind the AV desk up in the gods so as not to miss hi

31 March 25

Unlike the gloriously grotesque imagery in his films, Yorgos Lanthimos’ photographs are quietly beautiful

By Katie Tobin for www.wallpaper.com

It is, by now, a well-known fact that Yorgos Lanthimos’ films are not for the faint of heart.

26 March 25

Is Seaweed the Next Kale?

By Staff for The Hustle

Startups want to turn kelp and algae into food, skincare products, and environmentally-friendly cattle feed — if anyone will ever take seaweed seriously.

26 March 25

“London Will Die a Little Death”: Paul Mescal, Christopher Nolan and Danny Boyle on Why We Need the Prince Charles Cinema

By Jack King for British GQ

London’s movie mecca has been an indelible part of the capital’s cultural landscape since it opened in the ‘60s. Now under threat of closure, GQ spoke to actors, filmmakers and more about why losing it would be catastrophic

22 March 25

The strange historical saga of an astronaut’s forbidden sandwich

By Georgina Torbet for Digital Trends

In 1965, a chance confession by an astronaut lead to a dramatic fallout encompassing NASA, congress, and a change to how people are fed in space. John W.

13 March 25

GOOD Agency and Leerdammer launch ‘Talk It Out’ to support YoungMinds and mental mealth awareness

By Abbey Bamford for www.creativeboom.com

Mental health among young people is at crisis levels. In 2017, an estimated one in nine children had a diagnosable mental health condition, but today, that figure has risen to one in five. That’s five children in every classroom.

11 March 25

Pentagram rebrand of Zeff reshapes the future of sustainable design

By Abbey Bamford for www.creativeboom.com

For over two decades, Zeff has quietly built a reputation for innovation in the world of sustainable product design. Founded in 2001 by William Hayes, the Bristol-based company is best known for the Ubin — the world’s first 100% recycled and recyclable recycling bin.

9 March 25

In an era of misinformation, should brands even bother trying to tell the truth?

By Spencer Buck for The Drum

These logical persuasions are known as RTBs (reasons to believe).

7 March 25

The enduring appeal of Transport for London’s seat designs

By Kyle MacNeill for www.wallpaper.com

This year, Transport for London – or TfL – turns 25. Some commuters probably feel like they have aged double that in the same stretch of time.

5 March 25

Yorkshire Tea’s Ben Newbury on the challenger thinking that stirred up the tea market

By Tim Healey for The Drum

Like most people, my career has been a journey of exploration and learning. My first proper job, if you call it that, was working as a team leader in a call center. I discovered that I was pretty good at talking and selling to customers, but also that managing a team wasn’t a walk in the park.

5 March 25

The questions ChatGPT shouldn’t answer

By for The Verge

The fundamental question of ethics — and arguably of all philosophy — is about how to live before you die. What is a good life? This is a remarkably complex question,

3 March 25

Inside the creation of Alien: Romulus – how the art team brought the terror up to date

By Tanya Combrinck for Creative Bloq

Set between Alien (1979) and Aliens (1986), Alien: Romulus, the latest addition to the sci-fi horror franchise, eschews the slick look of the last two instalments and takes us back to the chunky, grimy aesthetic of the original films; it’s a style that has seen the film nominated for a Best Visual E

2 March 25

The importance of building a “human” brand in a digital world

By for howbrandsarebuilt.com

Being a “human” brand involves being approachable and relatable in an industry dominated by corporate jargon and robotic interactions.

1 March 25

The new dawn of the London sandwich shop

By Toyo Odetunde for www.wallpaper.com

Spanning centuries and borders, the sandwich is one of the most universally familiar dishes. Simple, portable and versatile, the appeal of a meal between two slices of bread endures. It’s an optimal canvas, infinite in scope.

1 March 25

17 Travel Tech Acquisitions So Far This Year – See the List

By for Skift

Small deals are leading unprecedented M&A activity in travel tech right now, and you’ll see that they dominate the list below. As we recently reported, private equity firms have accumulated an estimated $3 trillion that they need to deploy, and roughly $300 billion of that is earmarked for tech.

February 2025

28 February 25

Take 5: Surreal LEGO Art, a Dreamy Sweater, Puffy Lamp + More

By Caroline Williamson for design-milk.com

Vancouver-based multidisciplinary artist Katherine Duclos has been sharing her LEGO mosaic art on Instagram over the years and I’m forever intrigued every time they pop up.

28 February 25

“Graphic designers are not magicians”: is the industry getting too demanding?

By Natalie Fear for Creative Bloq

Recently a LinkedIn post by creative designer Priyanka Rana went viral, igniting a passionate response from creatives all sharing one poignant sentiment – the graphic design industry is in crisis. Whether we like it or not the skills that define a graphic designer have changed.

28 February 25

Robot Food refreshes Carlsberg’s craft beer brand Jacobsen

By Abbey Bamford for www.creativeboom.com

Jacobsen has long been a respected name in brewing, but as the drinking landscape shifts and craft beer continues to evolve, a refresh was in order.

28 February 25

eriro Provides a Unique Mountain Retreat in the Austrian Alps

By Alex Moling for coolhunting.com

If you book a stay at the eriro hotel, aim to arrive before 16:30 in order to catch the last gondola up the mountain, because once the slopes close, it’s just you, amidst a glistening expanse of snow, and the majestic alpine peaks that surround you.

27 February 25

Use Design To Design Change: James Hurst on the evolution of branding

By Abbey Bamford for www.creativeboom.com

Branding is more than a visual identity—it’s an operating system for businesses. This is the premise behind James Hurst’s Use Design To Design Change, a book that challenges conventional branding narratives and provides a hands-on toolkit for building brands with intention.

26 February 25

Social media in 2025: why creatives are ditching ‘rented’ spaces for owned platforms

By Tom May for www.creativeboom.com

We’ve been talking for some time about the death of social media. But now, here in 2025, it feels like things are really coming to a head. You can’t have failed to notice it.

26 February 25

Why Brand Audits Are So Important, and How to Do Them Well

By Tom May for www.creativeboom.com

We explore the pivotal role of the brand audit in the modern design process and get expert input on best practices.

When you take on a new client as a designer or agency, it’s standard practice t…

26 February 25

I stop working by noon every day — and I’ve never been so productive

By Strategy Contributors for Business Insider

Focus has always been a challenge for me, but I’ve always felt there should be a better way. I’ve tried accountability groups, productivity apps and all sorts of other gimmicks for getting more done. But on their own, nothing seemed to work.

April 2024

30 April 24

Inside Google’s latest move to postpone the cookie apocalypse

By Seb Joseph for Digiday

January is as good a place to start as any. That’s when Google began ending third-party cookies in Chrome among one percent of traffic, which equates to around 30 billion users. The move gave ad executives something to test.

30 April 24

Speculation continues to swirl over a possible WPP breakup

By Ronan Shields for Digiday

However, for some, the figures, which represent continued flat or declining revenue performance, signal the need for a more root-and-branch turnaround approach for the entity that is still thought of as the largest marketing communications agency in the world — even if its market cap, which nears

30 April 24

Making Sense of Color Tests the Bandwidth of Human Perception

By Joseph Sgambati III

It may come as a surprise, but the human experiences of taste, hearing, smell, touch, and sight, share the computing capacity of technologies like the pocket calculator, hard disk, USB Key, and computer network, respectively.

30 April 24

Tesla axed its entire marketing team—here’s why that matters

By Jeff Beer for Fast Company

News broke earlier this week that Tesla had laid off its entire 40-person marketing and growth content team, barely a year after starting it. Perhaps the biggest surprise for many was that Tesla even had a marketing and growth content team.  Ford spent $2.

30 April 24

Headspace overhauls visual identity to become mental health all-rounder

By

The platform tries out new illustrations and a custom typeface to help it compete as a serious mental health coach service. The Headspace look is famous.

3 April 24

Stagecoach Joins Soberchella as Music Fests Amp Up Their Booze-Free Options

By T.L. Stanley for Adweek

The move fits into the growing sober curious and dry tripping trends, largely driven by Gen Z, which aim to add a clear-headed layer to traditionally hard-partying events.

3 April 24

plant-based vinyl replaces PVC with sugarcane bioplastics for compostable records

By matthew burgos | designboom for designboom

Evolution Music’s Evovinyl is a plant-based vinyl record made of sugarcane bioplastics that ditches the use of polyvinyl chloride (PVC), a synthetic thermoplastic that contributes to damaging the environment, to devise compostable records.

March 2024

27 March 24

Why you shouldn’t trust AI search engines

By Melissa Heikkilä for MIT Technology Review

This story originally appeared in The Algorithm, our weekly newsletter on AI. To get stories like this in your inbox first, sign up here. Last week was the week chatbot-powered search engines were supposed to arrive.

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