Reading
Every week, I'll pick some of the best articles I've discovered on sites like Creative Boom, It's Nice That, Creative Review, The Drum, and Design Observer. I keep them here for my own reference, you might find them useful, too.
October 2026 11 articles
Marketing Week
Are marketers optimising themselves out of marketing?
Seth's Blog
Uniformity
Seth's Blog
The Opposite Of Mass
September 2026 18 articles
Branding Strategy
Rebranding: When The Business Outgrows The Brand
Seth's Blog
Maps and a compass
Creative Review
Why don't design museums show brand design?
Creative Review
Stephen Mai on ADHD and the creative process
It's Nice That
Good isn't good enough: beware the design middle ground
Creative Review
Why speed can be a creative liability
Design Observer
Innovation needs a darker imagination
It's Nice That
No shortcuts: why AI threatens creative instinct
Design Observer
The most disruptive thing a brand can do is be human
August 2026 21 articles
Design Observer
The Wizards of AI are sad and lonely men
It's Nice That
Why a Japanese potato chip bag lost its colour
Creative Review
Why have design books gotten so boring?
Design Observer
Radical collaboration requires friction
Seth's Blog
The disconnect between effort and value
Seth's Blog
The smush
July 2026 22 articles
Branding Strategy
Why Brand Strategy And Business Strategy Must Be One Strategy
Seth's Blog
The urgency paradox
Branding Strategy
The Age of Average Brands
Seth's Blog
Operator error
Creative Review
Meet Sastre, a new typeface shaped by tailoring and nature
Seth's Blog
Stop ruining it
Creative Boom
Why brands are going custom with type
June 2026 17 articles
The Brand Identity
How Sasha Denisova built a practice where brand and type intersect
Creative Review
Radio Times unveils first major rebrand in two decades
Creative Review
How heritage brands can stay culturally relevant in 2026
Creative Review
Can design help FIFA stage its own comeback?
Creative Boom
10 trends that creatives are so over in 2026
AIGA Eye on Design
Can We Teach Graphic Design History Without the Cult of Hero Worship?
The Brand Identity
Inside the Future of Brand 2026 report with Motto's co-founders
Creative Boom
How being weird can save branding in 2026
May 2026 7 articles
April 2026 5 articles
March 2026 5 articles
February 2026 1 article
May 2025 4 articles
April 2025 12 articles
The Verge
Google Loses Ad Tech Monopoly Case
Seth's Blog
Designed, Designy or Well-designed?
Branding Strategy
Dominant Brands Wield The Power Of Trust
March 2025 11 articles
The Hustle
Is Seaweed the Next Kale?
How Brands Are Built
The importance of building a “human” brand in a digital world
February 2025 5 articles
