Brand Value
I write about a range of different things. From design, to technology and workflows, all the way over and around Neurodivergence. I hope you find these articles useful.
James Kindred
Creative Consultant for Brands
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Let’s talk tartan.
March 11 2025
I’ve been doing a real deep dive into tartan in the last couple of weeks in preparation for a new brand I’m working on for a client. The good news is that you get to read it all as well! You lucky sausage. Tartan is a symbol of identity and heritage that has survived centuries […]
The Age of Authenticity: Human-Centric Storytelling in Branding
March 2 2025
While the machines and the tech bros fight over the homogenisation of data, humans still need to feel connected and appealed to.
The DIY Brand Playbook
November 28 2023
Good news! I'm here to tell you creating a brand playbook is much simpler and more budget-friendly than you might expect.
Why your domain name is a valuable asset to your brand.
November 21 2023
Have you ever thought about how crucial your domain name is for your business, regardless of its size? In simple terms, a domain name is your website’s address on the internet.