Community as a Brand Strategy
Real community isn't a marketing tactic — it's shared purpose and belonging. When authentic, it becomes one of the most powerful brand strategies.
Brand Strategy. Creative Excellence.
4 posts tagged “community and belonging”
Real community isn't a marketing tactic — it's shared purpose and belonging. When authentic, it becomes one of the most powerful brand strategies.
Volunteering gives me an anchor. It's a way of putting that energy into something outside myself, where it can make a difference.
A promotional video whitewashing Ipswich reminds us why tourism marketing should celebrate diverse communities rather than ignore them.
Too many people are caught up in dealing with things at a global level. It's time to refocus energy on community-level thinking and purpose-driven content.