The word neurodiversity gets used a lot these days — often as a shorthand for autism, ADHD, dyslexia or other specific diagnoses. But neurodiversity doesn’t mean “people with different brains”; it means all of us. Every brain, every way of thinking, every pattern of processing, is part of that wider ecosystem of diversity.
Exploring how letting things happen without constant emotional analysis can bring peace, especially for neurodivergent minds that run at a hundred tabs open.
Generative AI is lowering barriers to creation, but brands risk losing coherence in the flood. The future belongs to those who use these tools with intention — as collaborators that amplify voice rather than dilute it.
Real community isn't a tactic or marketing channel — it's the connective tissue that links people through shared purpose and belonging. When authentic, it becomes one of the strongest brand strategies you can build.
Tangents aren't distractions—they're sources of insight. In brand strategy, divergent thinking creates novelty, resists consensus drift, and builds a reservoir of creative possibilities that linear thinking alone cannot reach.
Volunteering gives me an anchor. It's a way of putting that energy into something outside myself, where it can make a difference.
One of the things I've grown into over the past couple of years is giving talks about neurodiversity. These aren't lectures filled with textbooks and clinical detail — they're grounded in something much more personal: lived experience.
Without alcohol masking my ADHD, it feels louder than ever. But starting medication feels like the next step in channeling that energy—the Tasmanian Devil of my brain—into something that matters.
How as a brand you can learn from the Autistic need for clarity, communication and understanding When I was young, I asked “why?” a lot.
After writing recently about how I see effectiveness as more valuable than productivity, I’ve been thinking about the other side of the same coin: rest.
We live in a world obsessed with productivity—but productivity metrics miss what actually matters. This is an exploration of why effectiveness, not productivity, should be how we measure work, especially for neurodivergent people, and how brands can shift toward meaningful impact instead of just output.