Sorry, your idea is worthless…
Ideas are everywhere. What separates a good idea from something valuable is action — what you do with the spark gives it weight, momentum, and meaning.
Writing
When It's Time to Re-Brand
After 25+ years in branding, the same confusion recurs: 'We need to re-brand!' — but usually what's needed is brand evolution, not a full overhaul.
Protecting the Space to Pause
Why protecting the space to pause — to do nothing, to let things settle — matters most for minds that rarely sit still.
Creating a Holistic Workplace
Neurodiversity means all of us — not just those with diagnoses. Here's how to build a truly holistic workplace that works for every kind of brain.
Things happen. That's all they ever do.
On how letting things happen without constant emotional analysis can bring peace — especially for neurodivergent minds running at a hundred tabs open.
The Machines That Make the Makers
Generative AI lowers barriers to creation but risks coherence. The future belongs to those who use it with intention — to amplify, not dilute.
The Gift of Tangents: Why Divergent Thinking Builds Stronger Brands
Tangents aren't distractions — they're sources of insight. Divergent thinking builds creative reservoirs that linear strategy alone can never reach.
Volunteering: why I do it, and why it matters
Volunteering gives me an anchor. It's a way of putting that energy into something outside myself, where it can make a difference.
Let's talk about what neurodivergence means (to me)
James's talks on neurodiversity aren't clinical lectures — they're grounded in lived experience. Here's what neurodivergence actually means to him.
Shutting the Tasmanian Devil out of the mousetrap factory
Without alcohol masking his ADHD, the noise is louder than ever. Could medication help channel the Tasmanian Devil energy into something that matters?
The Power of "Why?"
The autistic drive to ask 'why?' is a superpower — for navigating a world of unwritten rules and for brands that want to communicate with genuine clarity.