Big ideas, community thinking. - Kindred Studio

12.08.22     About 0 min
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Key Points

    It’s time to stop thinking so far away.

    Maybe I’m showing my age, or maybe I’m just re-thinking some of my priorities on what matters and where energy should be spent.

    Whilst out on a regular Sunday walk with a friend, putting the world to rights, I came to the conclusion that too many people are caught up in dealing with (or getting attention from) things at a global level.

    The curse of the internet, social media and rolling news is that it constantly clamours for more content, a bigger audience and a wider net to be cast.

    500 hours of content.

    500 hours of content are uploaded to YouTube every minute. (30,000 hours, per hour). But a global content firehose approach doesn’t tackle things at a local, community level.

    It’s reaching a critical point where perhaps the sake of creating content is overriding the need for the content to have a true purpose – boiled down to some narrative that can help a community. Even Disney seem to been rushing through ‘content’ over a true narrative.

    Hi! I'm James Kindred. I wrote this!

    With over 25 years of experience in design, branding, and business growth, I help businesses craft compelling identities and scale with confidence. From start-ups finding their voice to established businesses refining their brand presence, I work closely with clients to develop distinctive brand identities, engaging assets & collateral, and results-driven strategies.