Big ideas, community thinking.

It’s time to stop thinking so far away.

Maybe I’m showing my age, or maybe I’m just re-thinking some of my priorities on what matters and where energy should be spent.

Whilst out on a regular Sunday walk with a friend, putting the world to rights, I came to the conclusion that too many people are caught up in dealing with (or getting attention from) things at a global level.

The curse of the internet, social media and rolling news is that it constantly clamours for more content, a bigger audience and a wider net to be cast.

500 hours of content.

500 hours of content are uploaded to YouTube every minute. (30,000 hours, per hour). But a global content firehose approach doesn’t tackle things at a local, community level.

It’s reaching a critical point where perhaps the sake of creating content is overriding the need for the content to have a true purpose – boiled down to some narrative that can help a community. Even Disney seem to been rushing through ‘content’ over a true narrative.

Hi! I'm James Kindred. I wrote this!

I have over 25 years of experience in brand strategy, design and technology. My experience in both founding brands and defining meaningful brand strategies for others has given me a unique perspective on how to help businesses grow.